QALO is an American jewelry company headquartered in Santa Ana, California. It primarily produces wedding and commitment rings made from silicone rather than traditional metal. QALO is an acronym for "Quality Athletics Love Outdoors."
Situation
QALO first approached OeP in early 2017 to get help growing their Amazon business. After assessing their marketing efforts, OeP identified an opportunity with Amazon Marketing Services paid search to help drive profitable growth for QALO through Sponsored Product Listings.
Solution
OeP completed an AMS audit and re-structured QALO’s paid search account to focus on tactics around Brand, Non-Brand/Category and Competitive terms. OeP also implemented more frequent bid adjustment strategies to increase audience size while managing towards profitable ad spend.
Outcome
By separating out paid search tactics, aligning on KPI’s and managing bids for each campaign type, OeP was able to reduce the Advertising Cost of Sale (ACoS) from 70% to 22%, all while increasing the scale and spend of the campaign by 7x! These results were accomplished over a 6 month timeframe.
